Smoke Masters is led by Will Hair, a well-known cook on the Memphis Barbecue Network circuit. Will and his team are known for cooking a wonderful whole hog, so when he came out with rubs, of course we had to stock them.

Premium Rub was made for pork, and it's good on any meat.

Ribs, pork butt, pork chops and chicken.

All-purpose: Memphis Magic. For beef: Memphis Moo.