Smoke Masters is led by Will Hair, a well-known cook on the Memphis Barbecue Network circuit. Will and his team are known for cooking a wonderful whole hog, so when he came out with rubs, of course we had to stock them.

Memphis Magic is their all-purpose rub. It goes on everything from chicken to popcorn.

Chicken, pork, beef, vegetables and popcorn.

For pork: Premium Rub. For beef: Memphis Moo.