The BBQ Rub with more heat. It's savory, sweet and spicy, and it gives pork, beef, seafood and poultry a pretty mahogany color.

At Memphis in May, Malcom has layered it with Swine Life Mississippi Grind on top of his competition ribs.

Less heat: The BBQ Rub. Made for ribs: Killer Hogs Rib Rub.