Heath Riles cooks out of Olive Branch, Mississippi, just across the state line, and he's won the rib category at Memphis in May three times. In 2025 he was named Grand Champion. Everyday is the rub he means for exactly that: every day.

Salt, sugar and garlic. It's savory and simple, and you can use it straight on fries, steaks, chicken, pork, sandwiches and vegetables.

Heath's competition ribs get more than one rub. A savory base layer like Everyday or Garlic Jalapeño goes down first, then a sweet layer like Honey, Pecan or one of the fruit rubs goes over it for color and flavor. Everyday is a base layer.

16 oz bottle.

With lemon: Simple Citrus. With a kick: Garlic Jalapeño.