Smoke Masters is led by Will Hair, a well-known cook on the Memphis Barbecue Network circuit. Will and his team are known for cooking a wonderful whole hog, so when he came out with rubs, of course we had to stock them.

Memphis Moo was made for beef, and it's good on any meat.

Brisket, steaks, burgers and roasts.

For pork: Premium Rub. All-purpose: Memphis Magic.